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Elektra Awards 2016 :: Hints & Tips

Hints & Tips

Hints & Tips

Please read our handy hints and tips to ensure your entry is the best it can be!

Deadline

All entries must be submitted by Friday 3 June 2016.

Eligibility

For new product and business performance categories the year under review is 1 July 2015 to 30 June 2016. Products must be available in Europe. Businesses must operate in Europe.

 

Useful Advice to entrants 

As a guide we provide a list of information bullet points which are often included in successful entries, which can sometimes be overlooked.

 

Highlight a product’s differentiating technology

This is vitally important for product categories. Figures which quantify the performance of a product supported by user recommendations are a potential winning combination.      

 

Explain the function of a product or business activity 

This is a simple aspect which can easily be overlooked in entries. The judges need to understand the relevance of a product or business activity to the market before they can make a decision. The clearer this is, the better your chances of being successful.  

 

Evidence of market research and customer feedback 

This is important for project-related entries but is equally powerful in product categories when judging quality of new product introductions. Properly conducted market research, if independently carried out, is a potential winning element.

 

Evidence of sales and profit performance 

Like-for-like figures on an annual basis are the most powerful.

 

Evidence of how engineering staff have contributed to successful projects

Entries which clearly demonstrate the roles of a company’s engineers or marketing staff in both product development and market introduction activities are more likely to impress the judges.

 

Good luck with your entry.

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